According to an article published August 23rd on Auto Cheat Sheet, younger luxury car buyers are proving to have different preferences than older generations, particularly when it comes to the permanency of buying a vehicle. The article notes that, because the millennial generation came of age in a society that taught people to switch out their phone and other tech accessories every few years when the next great product comes out, the same attitude has permeated into how they see vehicles. Los Angeles based rental agency Rex Luxury Car Rental notes that this preference for experience and access rather than permanent ownership is perfectly suited toward the rental car model. They note that, as these young auto enthusiasts get more affluent and become willing and able to upgrade their vehicles, many will turn to rental car agencies to dip their toes into the world of luxury vehicles.
Another factor that goes into the vehicle decisions of younger auto buyers is how much maintenance will be required to keep the vehicle in top-driving form. Rex Luxury Car Rental notes that one of the most common compliments they get from younger renters is that their vehicles are in tip-top mechanical and cosmetic shape that makes them feel like they are driving the car off the lot for the first time, every time. By taking the concerns of upkeep and performance off the mind of the driver, Rex Luxury Car Rental notes that drivers can focus their entire mind on the experience.
In fact, Rex adds, while the majority of their clients rent vehicles when they need to get around on business trips, vacations, or when their own car is in the shop, a great many customers rent strictly for the experience. Similar to how millennials spend much of their money on travel to make memories rather than acquire goods, younger auto enthusiasts love renting a legendary automobile for a weekend that they will truly never forget. Rex Luxury Car Rental notes that they have a wide-range of vehicles, including some truly world-class options from automakers like Rolls-Royce, Ferrari, and Lamborghini.
For automobile lovers of all ages, luxury car rental is a fantastic opportunity to try out a vehicle that they may go on to purchase, or simply want to enjoy for the moment.
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