According to an article published October 12th by Bloomberg Business, a person’s color preference when buying or renting a luxury vehicle can say a lot both about their personality and about the intended feeling that they wish to get out of the car. While the fact that different people have different color preferences when it comes to their cars is far from new, Rex Luxury Car Rental explains that this article takes the idea of deriving meaning through color to another level by analyzing what different shades and tones may say about a driver.
The article explains that the majority of luxury cars are in lighter colors including white, gray and silver, mainly because these are softer colors that auto enthusiasts often associate with elegance and cleanliness. Rex Luxury Car Rental explains that these lighter colors are often preferred by those renters who want a relaxing, luxurious and elegant ride. Those seeking high-octane thrills and power from their luxury vehicle are much more likely to select bolder and more “out-there” colors, the article explains. Rex Luxury Car Rental explains that this finding is consistent with the preferences of their own customers. They explain that their most popular rentals in more exotic colors, such as red, and found with thrilling selections such as the Ferrari California and the Mercedes Benz SLS AMG rental.
Rex Luxury Car Rental also explains that these more exotic car colors are often more prevalent with car rental agencies rather than those vehicles which are owned by individuals because of how these preferences affect the resale market. The article notes that the lighter, more subdued tones are often easier to sell several years down the line. Rex Luxury adds that many luxury car enthusiasts do not want to stand out on the road all year long with a bright and vibrantly colored car, so they prefer to rent these bold vehicles for a short time period as an adrenaline-fueled escape from the ordinary.
Finally, Rex Luxury Car Rental explains that, because they keep all of the vehicles in the very best cosmetic shape, renters can be sure that, whatever color they select, their car will be as beautiful as the showroom model as they drive it off the lot.
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